A process that has evolved after years of practice, it aids us in nurturing your ideas into engaging products.
Discover
Our journey begins with gathering information about your project. Together we understand perspectives of various stakeholders to help craft the vision, goals, and scope of the project.
Brainstorming, whiteboarding, questionnaires and ideation sessions help us in identifying needs of the users, discovering the strengths and weaknesses of the idea.
Project Requirement Scoping
Identifying Project/Business Goals
User Research
UNDERSTANDING USERS
Discovering User Journeys
Reviewing Competition
Define
Once we have identified the business goals of the project, we build empathy with the end users by understanding them, their persona(s) and the challenges they currently face. This results in drafting clear problem statements, identifying priorities and a project execution strategy.
Creating User Personas
Understanding Customer Journey(s)
Identifying Problem Statements
Establishing Feature Priority List
Project Execution Strategy
Design
Based on the identified strategies, brand guideline is created, comprising of visual elements, colour palette, and fonts. High fidelity wireframes are created to bring ideas to life. Fast prototyping with A/B testing leads to brings intuitive designs.
Brand Guideline(s)
Wireframes
Interaction Design
Fast Prototyping
A/B Testing
Development
Here, the intuitive designs translate into intuitive user journeys through a front-end application and a robust back-end. Following industry standard best practices, development is followed by rigorous testing to ensure the applications are functional and usable.
iOS/Android/Hybrid App Framework
Front-end Development
Back-end Development
API Integration
Functional and User Acceptance Testing
Deliver
Sprints in the development phase are concluded with regular deliverables to ensure the product is well tested, expectations met with and feedback is incorporated from time-to-time. Once a product has cleared all checks and validations, including of security and maintenance frameworks, it is deployed onto your systems
Functional and User Acceptance Testing
Maintenance
Security
Backups
Server Hosting
