We understand the difference between content strategy and curated campaigns. While campaigns yield faster results, content strategy helps set the brand tone in terms of its communication. When handling businesses, we ideate on the waysin which a brand’s message can be communicated to its' target audience. We come up with ideas via campaigns and optimize strategies that eventually help brands penetrate the market and attain a certain brand value.

Campaign management requires diligent planning, timely execution, and a lot of knowledge and insight into the audience you’re reaching out to. While developing and planning campaigns, we take a lot of factors into consideration - target geographies, demographics, age group, among many others. What starts with research and ideation leads to execution and analysis with campaign management being centered around a launch, a particular event or an activity. The campaigns we curate normally involve multiple pushes to potential buyers through email, social media, surveys, print materials, giveaways, etc. all focusing on a similar topic or idea: appropriately positioning/introducing the brand by accessing various touchpoints.

It is imperative for us that when we position a business, we ensure that it’s visibility as at its prime. Increasing the quality and quantity of website traffic for us is as important as the brand’s identity. Our team researches the keywords that act as traffic-magnets, and attract the right target audience for your business. We first understand the target audience and segregate keywords based on various demographics such as age, interests, and location. By optimizing this aspect, we ensure that the traffic we generate for our partners remains organic, authentic and result-driven.