02
What we do?
UX/UI Design
Design creates culture. Culture shapes values. Values determine the future.
User Research
One of the founding pillars of UX/UI, we conduct thorough user research to understand users’ characteristics, aims, and approaches to reach these aims. We employ observational and experimental methodologies to create user personas and fully understand the context of use. This aids in producing designs truly relevant to the users and are easy and pleasurable for them to use
Data Integration
User Personas
Online Surveys/Polls
Contextual Observations
Interviews
Field Studies
Moderated Usability Testing
User Experience Design
A process that we use to design a set of meaningful, relevant and cohesive experiences to the end-users. With the end-user at the center, we define the Why, What and How of the product in the form of a UX guideline. This forms the basis for user requirements and aids in creating high fidelity design solutions that fit to the user’s untold requirements
User Personas
UX Guideline
User Journeys
Wireframing
Prototyping
Moderated Usability Testing
User Interface Design
Guided by the UX and the brand guidelines, we design visual interfaces that strike a beautiful balance between technical functionality and visual elements. All this while maintaining high discoverability, highlighting key features,minimizing user actions and producing burden-free user navigation
Visual Design Interfaces
Web Design
App Interfaces
A/B Testing
Illustrations
Mockups
Customer Journey Mapping
Understanding a customer's journey provides deep insights into pain points, feelings, and moments of delight for a customer. We work with you to understand customer touchpoints, how they respond, make decisions and what influences them in order to refine how and when a customer interacts with your brand. We derive insights from a customer's journey to build seamless and delightful customer experience
Customer Lifecycle
Pain point Analysis
TouchPoint Effectiveness
